The image, well used, increases sales and positioning of your company. Does not have a real cost, but yes much value. Here are some basic tips. Image is everything in business image is crucial, and even more so in SMEs, where owners interact with customers. No need to be a specialist to get an idea of how it is the enterprise of a person to see how dresses and speaks. Pay special attention to personal cards and business stationery.

The brand, a good design and the paper quality make the difference between scoring and brochure. Analyze your own image walking down the street, see people spend in different ways and attitudes. With this we can assume what they are doing, of what work and including its hierarchy. Does the form of dressing, the car that handles and the phone used, match your business? I would like to clarify that suit and tie doesn’t mean Executive: especially the tie and knot, is the first aspects that we can use to differentiate to a manager of a cadet. Click the proof: pay attention to this detail and notice the difference.

Use of the mark, always be consistent between what is shown and what is received is very important. A common mistake of SMEs is not print invoices with your logo: never forget that the brochure goes to a drawer and card don’t know. He slip and invoice instead, are obliged to save them. Always use the same logo, colours and proportions. Print mark well costs the same but it is better. The image must reflect your business even without a manual image, make sure that the colors are appropriate for the type of business and target to which I would like to reach. Had already discussed this point in what they say the colours of your company, but it is always better to try it or consult with specialists. Project a professional image an image professional is what any serious client is looking for. Some points to keep in mind are: spell-check and read the documents that are delivered to customers; have a callers with good voice over – or unify the welcome phrase; good project energy with positive and proactive attitude. The image does not replace the professionalism. You have to be it. Before the debate: the image has to indicate the category? This is something so professionals – all over the world always discuss and come to conclusions based on the avant-garde. This decision can cost time and money to change when the mark is positioned, but if it was still not decided, better consult a professional: each case requires a different response. The corporate image communicates you to other companies who we are and what kind of business we offer. Remember: It doesn’t take a big company for being a great company. Do you need professional advice?