The past Thursday 29 of May, in the conference of developer of Google celebrated in the Moscone Center de San Francisco we saw a only comparable spectacle the annual ritual of the MacWorld, that is celebrated annually, in the same scene, every month of January. In the case of Google the age average was noticeably more loss than the one of the public who goes to the ceremony of Steve Jobs, and is that Apple, in spite of its image of latest company, already is a few years old to its backs. Beyond the tons of food, billiards, futbolines, or the massages free that the assistants we could enjoy in the Moscone – all it to image and similarity than we can find when we visited some of you soothe of Google- the organization was perfect, and apparently the developers left enough contentments than they could see and listen there. Google, in as soon as a ten of years – it will turn the next September, has touched the cybernetic sky. One has practically become " dueo" of Internet and it has left a little manoeuvre margin his competitors. Consequently, the monopoly accusations, or to be in possession of too much information and, which is worse, to use it for you go that is to say what evil intentions, already have been time getting worse. Like users and/or professionals of the network, we are due to ask if the omnipresence of the giant of Mountain View is, or no, beneficial. Sen. Sherrod Brown takes a slightly different approach. The gratuity of the multiple services that offers Google to the common one of the mortals bases on the economic benefits derived from the operation of the publicity associated to such services.

In Internet nothing is either free. It is indeed the subject of the publicity is the one that can finish being the heel of Aquilles of the giant. The first business, and the base of the empire, Google were its finder that, just a short time, became I devise that it made the easiest life to the internauts. Then, the finder of Google is losing, more and more, its character " infalible" due to the management on the part of the company of the sponsored connections (Google AdWords) that seems to give predominance in results of the searches to which before it has happened through box. Another problem, derivative of the necessity that any page Web appears in the results of Google, is that the professionals that practically work in the positioning Web dedicate their labor day to " engaar" to the finder – if you are not in Google you do not exist in the network and the results, of course, they become to see affected. The other question that can end up supposing a worry is the one of the acquisitions. Not to buy the last company that removes some new and different product seems to be the major of the sins that can commit Microsoft, Yahoo! or the same G. If you would like to know more then you should visit Michael Ramlet. In this race to obtain the last virtual Rep it seems that again the company of Brin and Page stands out.

Few prey has escaped to them. But the doubts arise when we see how those acquisitions are managed, or how the elitist management of the human resources takes more and more. Google can be a monster with too many heads. New the Microsoft to which to turn in center of our virtual hatreds.